Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote ‘Cheaper and Greener’ Refurbished Devices

Apple Store customers in Paris, Berlin, and London shopping for a new iPhone were recently presented with a unique and creative surprise when they saw an AirDrop message appear on the devices that aimed to convince them to purchase a refurbished ‌iPhone‌ instead of a completely new model . The ad campaign by Back Market, … Read more