Apple-Commissioned Report Says App Tracking Transparency Hasn’t Significantly Benefitted Company

Apple is unlikely to have seen a significant financial benefit from App Tracking Transparency since the privacy feature launched last year, according to Kinshuk Jerath, Professor of Business in the Marketing Division at Columbia Business School. In an Apple-commissioned report, Jerath said claims that billions of advertising dollars moved from companies like Meta to Apple … Read more

Some MacBook Pro Models Seeing Significantly Extended Delivery Times Due to Lockdowns in China

High-end MacBook Pro models are experiencing extended delivery times due to component shortages and ongoing lockdowns in China caused by the global pandemic, according to Apple analyst Ming-Chi Kuo. In the online Apple Store, M1 Max and custom M1 Pro versions of the 14 and 16-inch MacBook Pro deliveries are delayed until late May or … Read more